A Guide to Changing your Name on Loyalty Cards

Changing your name requires amending many different documents. Store loyalty cards can often get forgotten or put to the back of the stack.

NameSwitch is a company that aims to make changing your name easy and quick.

While we provide a free name change checklist to anyone who fills in our online form, it’s impossible to list all of the loyalty cards that a person could possiblyown! So we’ve produced this handy guide to changing your name on loyalty cards to help work out which companies and organisations you’ll need to notify about your name change.

Our top tips for changing your name on loyalty cards

NameSwitch doesn’t usually cover online loyalty cards, local companies or store cards as there are literally thousands with more launching all the time.

We’ve learned that changing your name on loyalty cards isn’t always straightforward. We highly recommend that you contact the respective customer service departments to request further guidance. However, if you decide to purchase an award-winning nameswitch toolkit(link), you may be able to use the generic letters that have been created in your NameSwitch pack. 

Please note that some online companies are not always able to change the name that was originally supplied when the account/card was set up. If you’re not sure if this applies to you we recommend that you explore the loyalty card issuer’s FAQ page or community chat.

But, as we’re eager to help you with changing your name, we’ve collated contact details for some of the most popular loyalty cards and listed them below to get you started.

Popular Loyalty Cards to Check for When Changing your Name

• Argos Card – you can call them on 03456 400 700 or read further details about how to manage your Argos card online;
• Boots Advantage Card – you can find the contact details for the Boots Advantage Card team here;
• Co-op – you can amend your details online via the Co-op website;
• Costa Coffee Club – login to change your details here;
• Debenhams Card - you can either call them on 0330 220 2518 or sign in to your account;
• Debenhams Credit Card: Please send a letter with your old & new signature and your proof of name change (ie marriage certificate/decree absolute/deed poll) to: Newday Cards Ltd, PO Box 700, Leeds LS99 2BD
• IKEA Family Card – call 0203 645 0000;
• John Lewis – call 03456 100 312.
• M&S Sparks Loyalty Card – you can update your details online here;
• Morrisons More card – you can either call them on 0345 611 6111 or contact them online.
• Nectar – you can manage your account details online;
• New Look – you can either call them on 0371 781 3051 or send a letter with your old & new signature and your proof of name change (ie marriage certificate/decree absolute/deed poll) to: New Look Customer Services, New Look Retailers Ltd., Mercery Road, Weymouth, Dorset, DT3 5HJ
• Next – you can update your details online here;
• Paperchase Treat Me card – you can alter your details online here;
• Starbucks – you can alter your details via the Starbucks website;
• Subway – you can amend your details online here;
• Superdrug Beauty Card – you can alter your details online here;
• Tesco Clubcard – you can contact Tesco online here;
• Very – you can call their customer services team on 0800 092 3355;
• Waitrose – call 0800 188 884 or email mywaitrose@waitrose.co.uk
• Waterstones Plus card – sign in online to change your details.

Although they don’t count as loyalty cards, there are four popular UK websites which many NameSwitch customers hold accounts with – Paypal, Amazon, eBay, and Apple.

• Paypal – you can use this link to see the name change process for Paypal accounts
• Amazon – this link shows you how to change your name
• eBay – this link tells you how to change your eBay account name and other contact details
• Apple – for helping with changing your name or Apple ID, please visit the website

A final word

Sometimes it can be easier and quicker to start over.

By this, we mean that you could effectively create new accounts with the businesses you hold loyalty cards with before asking for the balance of the points you’ve accumulated so far to be transferred across to the new account/card. Do not close down your old account before having the points transferred.

This may sound drastic but some accounts, particularly those associated with a username that includes your original surname aren’t always straightforward to change.

Obviously, loyalty cards are just one of the many items that may require alteration as part of the changing your name process and we know from personal experience how much time and effort is required to cover all your bases.

The average namechanger notifies approximately 24 different government bodies, local authorities, and companies. Figuring out who needs what can be daunting and takes 14 hours on average! Most namechangers find this process tedious and overly complicated.

Nameswitch have created an award-winning namechange toolkit(link) to help simplify this process. With our help you can change your name with speed and ease, and you can enjoy peace of mind from getting it right first time.

In just 3 easy steps you can select who you need to notify from 700 government bodies, local authorities, and companies. You only need to enter your details once. You’ll have instant access to your personalised namechange toolkit. You can then download personalised name change forms and letters ready to print and sign.

Check out our packages here.